After white supremacists stormed the US capital, Apple is expanding its racial justice initiative

New centers in Atlanta, Detroit, focus on opportunities for black technologists.

An artist’s rendering of the Propel Center in Atlanta, one of the programs Apple will invest in.

Earlier this week, Apple CEO Tim Cook made a “big” announcement today, and now has They Did It: Apple announced new programs in its Racial Justice and Justice Initiative, or REJI.

Here are the specific programs that Apple’s press release says will be launched or expanded this morning:

Among those forward-looking and comprehensive efforts, the Propel Center is a first of its kind -kind global innovation and learning center for historically black colleges and universities (HBCUs); an Apple Developer Academy to aid coding and technical training for students in Detroit, and venture capital finance for black and brown entrepreneurs.


Apple launched its Racial Justice and Justice Initiative last June. CEO Tim Cook named Lisa Jackson, Apple’s vice president of environmental policy and social initiatives, to lead the program.

At that time, the program was created to “challenge the systemic barriers to opportunity and dignity that exist for color communities,” with a particular focus on the black community.

In particular, this meant working with historically black colleges to open coding boot camps and programs, which also meant efforts were made to create opportunities for black entrepreneurs and software developers. It also meant hiring more color developers in Apple itself.

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As with today’s development, the June announcement was timed right after national events in the United States that brought these issues to the fore, then protests in response to the death of George Floyd and other wrongdoings and tragedies based on systemic racism. Today follows the assault on the United States Capitol last week by rioters including white supremacists. To be more specific on today’s news, Apple will contribute $ 25 million to the Propel Center to shore up the downtown Atlanta campus. and virtual learning programs. “Apple Experts” will help develop curricula in areas such as application development, augmented reality, agricultural technologies, artificial intelligence, and machine learning, among other things.

In addition, the Apple Developer Academy in Detroit will train “young entrepreneurs, Black Creators and Programmers ”in collaboration with Michigan State University, which will offer two programs: an intensive 30-day course and an intensive 10-12 month program.

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Last year, many other major technology companies announced their own initiatives to invest in communities of people of color and hire more people. Black developers: For example, Microsoft expanded its investment in diversity and inclusion by $ 150 million and committed to several internal cultural changes.
Apple has not made a statement on the progress of the previously announced efforts to date.

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Arstechnica / TechConflict.Com

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