General Motors introduced a new logo intended to convey the automaker’s renewed commitment to the production and sale of electric vehicles, compete with Tesla and other automakers who are rushing to bring new electric vehicles to the market. a lowercase “gm” in the logo, after previously only uppercase letters were used.
The underline has been reduced to just the “m”, in a nod to the Ultium EV battery and platform recently announced by the company. the corners, which gives the logo a more similar appearance to a smartphone app. The blue is used as an outline rather than filling the entire square, and the negative space in the “m” is meant to evoke the shape of an electrical plug.
“This is only the fifth logo change in 113 years,” said Deborah Wahl, GM’s chief marketing officer, in a briefing with reporters on Friday. “And probably the most progressive we’ve done since 1964.”
“THIS IS ONLY THE FIFTH LOGO CHANGE IN 113 YEARS”
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As an umbrella company for a family of car brands, the GM logo is not as recognizable as some of its competitors like Ford or Tesla. For example, the new logo won the new marketing campaign aimed at conveying the message of the company’s overall commitment to electrification, rather than selling a single-vehicle.
GM has not been featured on any of its new electric vehicles, from the Cadillac Lyriq to the GMC Hummer EV, for months he loudly trumpets his multi-billion dollar lynchpin for electrification while keeping an eye on the rapid rise in Tesla’s share price. On Thursday, Tesla CEO Elon Musk saw his own net worth that surpassed Amazon’s Jeff Bezos, making him the richest man in the world, and today Tesla’s stock value surpassed the combined values of GM and Ford for the first time.
Theverge / TechConflict.Com