In 1995, Amazon.com sold its first book, which shipped from Jeff Bezos’s garage in Seattle. As of 2006, Amazon.com sells far more than books and has sites serving seven countries, with 21 logistics centers around it. worldwide with a total of more than 9 million square feet of storage space.
History is an e-commerce dream, and Jeff Bezos was Time magazine’s Person of the Year for 1999. Innovation and Intelligence The business that underpins Amazon.com is legendary and sometimes controversial: The company owns dozens of patents on e-commerce processes that some argue should remain in the public domain. In this article, we’ll find out what Amazon does, what makes it different from other e-commerce websites, and how its technology infrastructure supports its multi-pronged approach to online sales.
Amazon. com Basics
Amazon.com sells lots and lots of things. The Amazon-to-Buyer direct sales approach is really no different from what happens at most of the other major online retailers, with the exception of the range of products. You can find beauty items, clothing and jewelry, gourmet groceries, sporting goods, pet supplies, books, CDs, DVDs, computers, furniture, toys, gardening supplies, linens, and almost anything else you might want to buy. What makes Amazon a giant is in the details Amazon makes every possible effort to customize the shopper experience.
When you get to the home page, not only will you find specials and featured products, but if you’ve been to Amazon.com, you’ll find some recommendations only for you. Amazon knows you by name and tries to be your personal buyer.
The embedded marketing techniques Amazon uses to personalize your experience are probably the best example of the company’s overall approach to sales: Know y our customers very, very well. Customer tracking is a bastion of Amazon. If you let the website paste a cookie on your hard drive, you’ll find yourself on the receiving end of all kinds of useful features that make your shopping experience pretty good, like recommendations based on past purchases. and lists of reviews and guides written by users who bought the products you are viewing.
The other main feature that takes Amazon.com to another level is the multi-level e-commerce strategy it employs. Almost anything using their platform. You can find direct sales of merchandise sold directly by Amazon, such as the books he sold in the mid-1990s at Jeff Bezos’s garage, only now they are shipped from a very large warehouse. Since 2000, you can also find products listed by third-party sellers: individuals, small businesses, and retailers like Target and Toys’ R Us. You can find used products, reconditioned products, and auctions. You could say that Amazon is simply the ultimate hub for selling merchandise on the Web, except that the company has recently added a more outgoing angle to its strategy.
In addition to the affiliate program that allows anyone who publishes Amazon links to earn a commission on click sales, there is now a program that allows those affiliates (Amazon calls them “partners”) to create complete websites based on the Amazon platform. mini Amazon websites if they wish, relying on Amazon’s huge database of products and applications for their own purposes. As long as purchases are made through Amazon, you can create a site called Amazonish.com, pull products directly from Amazon’s servers, write Amazon has become the playground of software developers.
Before delving into Amazon’s e-commerce methods, let’s take a quick look at the technology infrastructure that makes everything possible.
The massive technology core that keeps Amazon running is completely Linux-based. As of 2005, Amazon has all three of The world’s largest Linux databases, with a total capacity of 7.8 terabytes (TB), 18.5 TB, and 24. 7 TB respectively [ref]. Amazon’s central data warehouse is comprised of 28 Hewlett Packard servers, with four CPUs per node, running Oracle 9i database software.
The data warehouse is roughly divided into three functions: query, historical data, and ETL (extract, transform, and load – a core database function that pulls data from one source and integrates it into another). Query servers (24.7 TB capacity) contain 15 TB of raw data in 2005; click history servers (18.5 TB capacity) contain 14 TB of raw data and ETL cluster (7.8 TB capacity) contains 5 TB of raw data Amazon’s technology architecture handles millions of back-operations -end every day, as well as more queries According to a report published by Oracle after it helped migrate Amazon’s data warehouse to Linux in 2003 and 2004, the core task process looks like this:
In the 2003 holiday season, Amazon processed 1 million shipments and 20 million inventory updates in one day. Amazon’s sales volume means that hundreds of thousands of people submit their credit card numbers to Amazon’s servers every day, and security is an important factor. In addition to automatically encrypting credit card numbers during the checkout process, Amazon allows users to choose to encrypt every piece of information they enter, such as their name, address, and gender.
Amazon employs Netscape’s secure commerce server using SSL (secure socket layer) (see How Encryption Works for more information on SSL). It stores all your credit card numbers in a separate database that cannot be accessed over the internet, cutting off that possible point of entry for hackers. a partial credit card number online and then provide the remainder over the phone once the online order ships. When shopping online with a credit card, Amazon suffers from the same phishing problem that has plagued eBay and PayPal, so beware of fake emails requesting your Amazon.com account information. See Anti-Phishing Working Group: Amazon.com for more details. on how to recognize a fake.
Now let’s go back to the business of selling things. Amazon’s approach to e-commerce leaves no stone unturned.
Howstuffworks / TechConflict.Com
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