Twitter reportedly is considering charging for TweetDeck and new advanced features
Teams on Twitter are looking for ways for the company to offer paid subscriptions, including charging to access TweetDeck
TweetDeck is a popular alternative to the major Twitter website and mobile app that allows users to manage multiple accounts more efficiently and organize Twitter into a number of more readable vertical feeds.
In addition to charging for TweetDeck, teams are encouraged to explore other ideas, including the one Billing for new features like another idea is to introduce a tip for Twitter, which allows users to pay accounts for exclusive content.
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Twitter is exploring these plans to reduce reliance on advertising. Currently, Bloomberg makes most of its revenue from Facebook and Snapchat continues to grow faster than Twitter, and the company is under pressure to diversify thanks to the pandemic and high-profile activist investors.
Introducing a number of premium pay models on Twitter would be a bold move in the face of most social networks. Media companies are keen to offer their services for free in order to maximize growth.
TWITTER SAID PLANS ARE IN THE VERY EARLY DISCOVERY LEVEL
Subscriptions included, but stressed that the plans are in the “very early exploration” phase. “We don’t expect any significant revenue from these opportunities in 2021,” he added.
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Twitter has been researching some of these ideas for years. Back in 2017, the company was considering charging for premium TweetDeck features before later abandoning plans. Last year, a customer survey revealed an interest in charging for the Undo Submit feature.
They noted that subscriptions were mentioned for the company’s last two earnings Ned Segal, CFO of Twitter, said just last December the company was investigating billing for features like “higher quality video” and “analytics”.
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Twitter will be reporting its latest earnings tomorrow so we may know more about its plans sooner rather than later.
Theverge / TechConflict.Com