Find out which car brands are ahead in this Owner Satisfaction Survey
Look for a moment at the vehicle you currently own. And then ask yourself: if you had the opportunity to go through the buying process again, would you buy the same thing?
Consumer Reports (CR) used this simple question as the basis for its most recent survey to identify the most popular and least popular car brands.
The “would buy again” rating on the survey is based on the percentage of 369,000 respondents who answered “definitely” Yes’ when asked if they would choose the same vehicle if they had the opportunity to go through the buying process again, taking into account factors such as price, performance, reliability, comfort, enjoyment, etc. All owners of the survey had done this for vehicles from model years 2018 to 2020.
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So, which vehicles performed best and worst in the survey?
The three brands out of a total of 27 were: Tesla – maker of the Model S, Model 3 electric vehicles, Model X, and Model Y – with an overall owner satisfaction rating of 88; Luxury brand Lincoln (79); and Ram (76), manufacturer of pickups and delivery trucks. All three also got high scores for driver ability and comfort, although not as good for value.
Below is Cadillac (59); Nissan (58); and Nissan’s Infiniti (48), although CR would like to point out that “the least satisfactory models or brands are not necessarily the worst on the market”.
As for U. In addition to those already mentioned, Chrysler ranked fourth with a score of 76, Dodge 8th (74), Ford 14th (70), Jeep 20th (66), General Motors 21st (65), Chevrolet 22nd (65), and Buick 24th. (61) .
As you can see from the scores, for all the brands in their survey, the majority of owners said they would buy their vehicle again, so all automakers should be happy to some extent with the results.
CR noted how Some of the brands in their survey that score high on owner satisfaction don’t perform well on other measures in separate surveys. For example, Tesla and Lincoln are near the top in owner satisfaction, but the bottom in CR’s reliability ratings’ is true for brands like Buick, which have models that are reliable but relatively unsatisfactory for their owners. ” said the nonprofit consumer organization
Certainly, at the high end of the CR chart, such anomalies can reveal a brand’s ability to form a close emotional bond with its vehicle owners. For example, Tesla, a pioneering automaker led by billionaire businessman Elon Musk, is well known for its enthusiastic following of owners, many of whom were there early on and likely feel like part of a special club. Additional satisfaction may come from the feeling of being part of something bigger, in this case, Tesla’s role in the global shift towards vehicles. the electric ones. With this in mind, owners might need more to lose faith in the brand than car owners tied to less “exciting” brands.
Digitaltrends / TechConflict.Com