Instagram says its algorithm is not promoting roles with a TikTok watermark
No Recycled Content
Instagram’s latest developer guide makes one thing clear: the platform wants people to stop posting recycled TikToks on reels.
Today Instagram says it is making changes to its algorithm and how it recommends reels to users.
Additionally, new best practices are being released for their @creators account to provide Instagram users with tips on creating content that is likely to be seen and promoted.
The team is now recommending Reels users post vertical videos that they use music found in Instagram’s library or sounds found on reels. They also suggest “starting a trend” that others can participate in, such as B. Dance craziness, as well as “entertaining” and “funny” content.
Rolls that are mostly covered with text are blurry, have a watermark or logo, or have a border that is not recommended as often.
“We build on what we learned from Explore to make it fun and enjoyable Videos in places like the roles tab and personalization of the experience, “says spokesman Devi Narasimhan.
” We can always better use ranking signals to predict whether people will find a role entertaining and whether we should recommend it. “
Narasimhan says Instagram user surveys have shown that people have a” less than satisfactory “Reels experience when content from other apps is recycled or blurry, making that content less prominent in the recommendation software, more likely to be discovered by people who
Don’t follow the person who posted it. It’s no wonder these recommendations come six months after Reels launched in the US The platform might have agreed with people initially bringing their TikToks to Instagram, but as it looks like it will become a popular destination for Yes alone, Instagram should make sure Reels is not just a TikTok ad, or worse yet, a place where people just throw away whatever content they’ve already created.
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However, this could mean more work for creators, who may have to dedicate some of their effort to Reels, rather than focusing on one platform and then distributing the content everywhere.
Theverge / TechConflict.Com