OnePlus co-founder Carl Pei’s next company is literally called Nothing
Its first “smart devices” will be released in the first half of this year
Carl Pei, the OnePlus co-founder who split from the company last year, has announced the name of his next company: Nothing. It refers to itself as “in London based consumer technology company “and counts among others the iPod inventor Tony Fadell, the Twitch co-founder Kevin Lin, the Reddit CEO Steve Huffman, and YouTuber Casey Neistat as investors” Smart Devices “in the first half of this year.
” Nothing is the mission to remove barriers between people and technology to create a seamless digital future, ”said Pei, Founder, and CEO of Nothing, in a press release The best technology is beautiful but natural and intuitive to use. When it’s advanced enough, it should take a back seat and feel like nothing. “
What is currently unclear is exactly which products Nothing doesn’t rel In an interview with The Verge prior to today’s announcement, Pei declined to provide specific details on what Nothing’s first” smart devices “will look like. He also declined to say which company Nothing wants to compete with, but
Pei confirms that Nothing plans to release products in multiple categories with the aim of building an ecosystem of devices.
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“At the moment … the team is being built, so we want to focus on simpler categories,” says Pei. “But when our team gains skills and abilities, we want to develop further. The ultimate vision of connecting everything together A seamless path that is only possible when multiple product categories are connected. “
During Pei’s tenure at OnePlus, the company released everything from smartphones to headphones to televisions. Last year, Wired reported that Pei’s new venture could focus on when asked, Pei declined to confirm whether headphones would be one of Nothing’s early products. When asked by Wired, he said the company’s plans were “so much more than that”.
A FULLY INDEPENDENT COMPANY, OUR FOUNDING TEAM, AND OUR INVESTORS
While it has been speculated that this could suggest that Nothing is developing an accompanying music service, Pei The Verge says that Nothing plans to get the most out of its mo-at least by selling Hardware instead of software subscriptions. “We didn’t spend too much time thinking about the software part,” says Pei. “It definitely has to be a good user experience in order to generate revenue from software. “In the long term, however, he admits that a ‘healthy business’ requires both good hardware and good software.
Pei’s new company plans to differentiate itself by using ‘custom-made’ components in its products early on. Pei suggests that this will prevent Nothing’s products from looking too much like its competitors. “There is a reason many products on the market look quite similar,” observes Pei. “It is because they share many of the same components and the same building blocks. “
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In contrast, OnePlus phones have faced frequent criticism over the years for the similarities they have shared with Oppo phones. In a recent video, Marques Brownlee described a number of Oppo devices. and OnePlus with strikingly similar hardware, such as the OnePlus 5 and Oppo R11., the OnePlus 6T and Oppo R17, and OnePlus Nord N100 and Oppo A53. The two brands even use semi technologies. lares fast charging. OnePlus has Dash Charge and Oppo has VOOC.
We rethought everything and came up with #Nothing. pic.twitter.com/VSz905Kgug
— Nothing (@nothingtech) January 27, 2021
, while OnePlus and Oppo are wide re Pei says it existed under the same Chinese corporate giant BBK Electronics, Pei says nothing is spared from such a deal. “[Nothing is] is a completely independent company that belongs to our founding team and our investors,” says Pei with its own research and development department. Despite using contract manufacturers to build its equipment, Pei says Nothing doesn’t simply re-label others’ products. ”
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But while Pei hopes that Nothing’s early products will feature“ differentiated ”designs without“ feeling different in order to be different, ”the hope is that they will fade into the background.
“ I imagine a kind of grassy area picnicking with people and there is no screen, there is no laptop screen, there is no phone screen, there is no smartwatch screen, there is no poster screen, “Pei muses.” This is a kind of end of year ambient computing 2017. Pei admits it could take 20 or 30 years to arrive, but he says the future his company is aiming for is one where his technology is similar … well, nothing.
The Verge / TechConflict.Com