YouTube Shorts beta to launch in the United States in March
YouTube’s TikTok competitor is currently available in India
YouTube is preparing to launch a beta version of its TikTok competitor, Shorts, in the United States starting Product Manager Neal Mohan announced today.
In a blog post announcing a host of features coming to YouTube in the coming months, Mohan said the YouTube team will give more creators access to Shorts in the United States. United.
The YouTube team has had success with Shorts in India, where the feature already existed. For several months, according to Mohan. Since December, “the number of Indian channels using shortcut creation tools has more than tripled, and YouTube’s shortcut player now receives more than 3.5 billion daily views worldwide,” he wrote.
Working on a TikTok competitor that first emerged in April 2020, but YouTube didn’t release Shorts in India until September. In trying to figure out how to extend its creator base and 2 billion monthly users to a mobile product first in the wake of TikTok’s explosive popularity,
Instagram was doing the same. Instagram launched Reels shortly before YouTube launched Shorts, leading two of the world’s largest tech and social platforms competing to catch up with the ByteDance app.
YOUTUBE TEAM HAS SEEN SUCCESS WITH SHORTS IN INDIA
No, no wonder YouTube is trying to get shorts into the hands of creators and users as quickly as possible. it was experiencing continuous spikes in growth, tripling its user base in 2018. Like other companies, TikTok’s business was helped by the pandemic, which allowed people stuck at home to immerse themselves in an endless stream of new, short videos and create their own.
TikTok is expected to exceed the monthly active user limit of 1 billion. This too.
Everything explains why YouTube is finding new ways to give developers functionality to allow them to create videos for the platform (instead of just focusing on TikTok or Reels) Mohan’s blog also announced new monetization features, including applause, which allows fans to purchase a one-time gossip animation that will appear over the video.
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The creators get a percentage of sales from every applause purchased. Tools similar to this already exist, including Super Chat. Mohan Not Let’s say when the feature becomes available to developers, just that people should be able to “unlock” it later this year.
Additionally, YouTube is testing a “new one.” integrated shopping experience “will be introduced later this year. The idea is that users can buy items from channels that they trust. According to a YouTube spokesperson, developers can tag products on their videos so viewers can buy them if they want.
As long as the product is in the YouTube catalog, the developers can tag it and viewers can buy those products. Currently, these products are limited to beauty and electronic categories. The Verge has asked YouTube for more information on the breakdown of the revenue for developers when a product is purchased through the channel.
To give users more control over parts of YouTube and watching videos, the company is introducing some product features, that directly affect what and how they look at. On the YouTube Kids app, the product team will offer new tools for parents that parents can use to add specific videos and channels from the main app, according to the blog.
This allows children to watch videos that parents think are acceptable but may not appear in the YouTube Kids app due to restrictions in place – think of certain types of game videos specific timestamps are added o videos. They will shortly be automatically added to relevant videos that may require chapters (e.g., lo-fi chill hop channels).
Theverge / TechConflict.Com