According to reports, Google is working on an anti-tracking feature for Android

According to Bloomberg’s sources, this will be less stringent than Apple’s

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Google wants to develop an anti-tracking feature for Android that is similar to Apple’s iOS 14.5 Bloomberg. The tech giant is reportedly in the early stages of research on how to limit data collection and cross-app tracking for its mobile operating system.

However, he intends to find a less stringent solution than Apple’s so as not to completely alienate his advertising partners.

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If you recall, Apple is releasing the App Tracking Transparency privacy feature that requires developers to ask users for permission to code Identification for advertisers’ capture of their devices with an upcoming iOS upgrade.

With this code, advertisers can track users’ activity across apps and websites so they can serve targeted ads. Apple was originally supposed to start enforcing the new policy on the debut of iOS 14 but they decided to push it back to give developers more time to get their apps compliant.

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As you can imagine, not everyone is happy with the implementation – Facebook, for example, warned developers that the feature could reduce app ad revenue, and grabbed privacy changes to full-page newspaper ads, and recently users were asked to opt-in for ad tracking

While Bloomberg’s sources didn’t reveal many details about Google’s efforts, they said the tech giant is unlikely to ask developers to implement a prompt that prompts the user to decide in data tracking as Apple did.

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Additionally, the company said it is likely to develop a solution similar to the way its open-source Privacy Sandbox project is designed to eliminate third-party cookies in Chrome while enabling ad targeting. The tech giant developed technology under Privacy Sandbox that allows advertisers to target groups of people with similar interests instead of individuals Balancing the needs of developers and advertisers.

The company has a vested interest in helping advertising partners as it has generated over $ 100 billion in annual advertising revenue over the past few years.

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Engadget / TechConflict.Com

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